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Testimonials

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“Ricardo is simply one of a kind. I’ve not seen the level of effort, commitment, and expertise applied so effectively in a marketing role...”

See What Others Are Saying

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Senior Marketing Leader | Brand Transformation, Commercial & Growth

I take mid-market businesses in transition through brand and commercial transformation: repositioning, rebuilding the digital and data engine, and connecting marketing to revenue. I came up through creative direction, so brand and content are built in-house to a standard most marketing teams outsource, alongside the community and CSR programs that give a brand real standing in its market. Behind that sits $1.7B in sales contribution over two record years at NGFarah, $110K in negotiated partner value, and a group rebrand delivered mid-transition at Avreum. That work spans real estate, professional services and healthcare.

Recently completed executive education at AGSM (UNSW) in General Management and Finance, and at the University of Sydney Business School in AI Fluency and Generative AI, strengthening capability across enterprise leadership, governance, and commercial decision-making.

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**Where I Add Value ****

• Commercial growth strategy. Brand and performance under one roof
• Digital transformation, CRM rebuilds, marketing automation
• Creative direction, content and campaign execution at scale, led in-house
• Building and leading high-performing cross-functional teams
• AI-fluent leadership with executive credentials from AGSM UNSW and the University of Sydney </aside>

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How I Lead

I lead marketing at the point where brand, data, creative work, people and commercial priorities meet. My approach is purpose-driven and commercially accountable: modernise what needs to change, protect the equity a business has already built and create the systems that help teams deliver consistently.

I believe strong marketing should grow the business and strengthen the trust around it. The record years, digital rebuilds, community programs and team outcomes happened together, not separately.

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Seeking a full-time Head of Marketing or GM Marketing role in founder-led and mid-market businesses. Selectively available for fractional briefs alongside.

Contact

📍 Sydney, Australia

📧 [email protected]

🖥️ LinkedIn

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Quick Links

View My Resume

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